If you own a small business, you're likely constantly looking for new opportunities to attract new customers. While there are a variety of ways to do this, one of the most old-fashioned but still effective methods for finding new customers is to rent space on a commercial sign. Commercial signs located somewhere like alongside a busy highway will attract hundreds or even thousands of eyeballs to it every day. But the catch is, you likely only have a couple of seconds to get the potential customer's attention and get your point across. If you are thinking about taking out space on a commercial sign to grow your business, here are three best practices for creating a sign that will convert impressions into new business.
Don't Get Cute With The Font
Commercial signs can be creative but you don't want to get carried away. You want to make sure it represents your business and brand, of course, but you also want to make sure anyone looking at the sign can very quickly read and digest the message. Use a font and a size that is easy to read at a glance. Don't get too crazy with multiple colors either.
You're Not Writing A Novel
While a good font is important, you also need to make sure that your actual message is short enough to be read quickly but powerful enough to be remembered. In today's smartphone age, people's attention spans are short and your sign needs to respect that. No one is going to stop on the sidewalk or slow their car down on the road to read a long message on a commercial sign. Be direct and succinct and you'll likely be rewarded.
Keep It Fun
While selecting an easily readable font and a short message are key to a successful commercial sign, you also don't want the sign to be too bland to be remembered. The best signs can quickly get some kind of emotional reaction out of the reader. Double entendres, jokes and puns may be a good idea, if it's the right fit for your business. You also may want to consider an image instead of a bunch of text.
A commercial sign can help call attention to your business but only if you use the space properly. Use a font size that is easy to see and read and make sure your message gets to the point immediately. Above all, use something like a pun or a memorable picture to get an emotional response out of the reader and increase the chances they will remember your company. For more information, contact a company like A 2 Z Signs.