If you're a small business owner trying to compete in a big world, you need to find creative ways to get yourself noticed. That can be difficult when you're on a limited advertising budget. Luckily, there are some steps you can take that will improve your visibility and bring in customers. Here are three things you can do to get your business noticed.
Update Your Signs
When it comes to your storefront, your signs are the first things that customers notice—or don't. If your store-front signs are outdated, are too small, or don't adequately detail the business you do, you're not going to attract customers. If your signs are no longer attracting customers, it's time for a change. Even if you can't afford a large sign, there are still some updates you can make, such as having your windows painted with updated signs. Window painting is an excellent way to gain attention while you build up your budget for full-size signs.
Utilize Social Media
If you're not utilizing social media, you're losing out on valuable free advertising. Get yourself noticed by opening accounts on Facebook and Twitter. Encourage your followers to share your pages. This is an excellent way to gain new customers. One way to get your followers to share your page is to offer customer incentives, such as contests for the most shares or re-tweets. Remember that each share or re-tweet is another potential customer. You can also utilize email to improve your business. Encourage your customers to share their email-account information with you. This will allow you to provide coupons and newsletters designed to turn first-time customers into repeat customers.
Move Yourself Up the Google Rankings
You might not realize this, but your Google ranking plays a big part in your success. Every day, potential customers are conducting online searches for services that they need. If your business isn't listed on the first or second page of a Google search, you're not being noticed. To improve your ranking and attract new customers, get your business name out there. You can do that by using an SEO company. Content services provide advertising packages to fit your budget. That online content is used to move your business ranking up the Google list. Once you're at the top of the list, your business will attract the customer base you need to remain competitive.
Just because you own a small business doesn't mean you can't be successful. Use the tips provided here to attract new customers and improve your business.