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Making Signs You Will Love

About a year ago, I started looking into completely overhauling our store's sign work. I didn't know where to begin, but I knew that something had to change and fast. I started taking a harder look at our systems processes, and it occurred to me that our signage didn't properly reflect our core values or interests. I was really frustrated, so I decided to start working with a professional designer. I talked with him about what each sign needed to say, and he helped to create some really interesting, impactful sign work. This blog is all about making signs that you will love forever.

 

Making Signs You Will Love

The Pros and Cons of Using a Backlit Tower Display to Showcase Your Newest Product

4 January 2024
 Categories: , Blog

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As a business owner, it is crucial to find ways to capture the attention of your customers effectively. One way to do this is by using a backlit tower display, which is a type of marketing display that uses lighting to showcase your product beautifully. But is it really worth investing in? Today's post will cover a few of the pros and cons of using a tower display exhibit to showcase your newest product.

Pros:

Attention-Grabbing

One of the most prominent advantages of using a backlit tower display is its attention-grabbing ability. The bright and vibrant colors used in the display can easily capture the attention of customers and passersby, enticing them to take a closer look at your product. This can result in increased foot traffic to your store and ultimately boost your sales.

Versatile

Backlit tower displays are incredibly versatile and can be customized to suit your branding needs. You can choose from different sizes, designs, and colors to create a display that perfectly complements your product. You can also integrate different types of technology, like digital displays and interactive touchscreens, to enhance your customers' experience.

High-Quality Display

Backlit tower displays use LED lights, which provide an incredibly high-quality display. They are energy-efficient and can last for a long time without requiring a replacement. LED lights are also eco-friendly, making them an excellent choice for companies that are conscious of their environmental impact.

Cons:

Costly

Backlit tower displays can be quite costly, especially if you're looking to invest in a high-quality display. The cost of the display itself, as well as installation and maintenance, can add up quickly, making it a considerable investment for small businesses.

Limited Mobility

Backlit tower displays are usually large and can be difficult to move around once they are installed. This means that businesses with limited floor space might struggle to accommodate the display without compromising the overall design of their store.

Installation and Maintenance

Backlit tower displays require specialized installation and maintenance services. This can be an additional expense for businesses that do not have a dedicated marketing budget. Furthermore, maintenance can be time-consuming and often requires skilled professionals to handle, adding further to the overall cost.

Ultimately, whether you should invest in a backlit tower display depends on several factors, including your budget, marketing needs, and the type of product you want to showcase. Backlit tower displays can be an effective marketing tool for businesses looking to capture the attention of customers and increase sales. Still, the cost and maintenance can be a significant investment, so be sure to consider all the pros and cons before making a decision. If you do decide to go for it, make sure to choose a reputable and reliable company to handle the installation and maintenance of your tower display exhibit.