Your streetside business needs to be attractive to passersby if you want to attract walk-in traffic. This is especially true if you operate in a commercial shopping district where there are lots of pedestrians as well as small shops vying for their attention. First impressions matter, so it's vital that you put the appearance of your business exterior at a high priority. The following guide provides a few tips and ideas to keep the outside of your business attractive and welcoming.
Clearly marking your exits is a necessity. Not only can patrons find their way out of your business more easily, but you will also avoid the fire department fining you for not marking your exits. (It is a fire safety hazard when you do not post exit signs above doors.)
However, it is understandable that you may not be able to afford any electrical or neon exit signs. That is okay because the law allows signs that clearly mark exits and other types of signs that use other means of "